There are many difficult-to-handle jobs in Dubai, and nobody would ever, for one second, overlook the value of the people who keep this great city functioning 24/7, but just for a moment spare a thought for the Arabic copywriters Dubai.
The number of internet users in the Arab World looks set to reach 500 million by 2015, but right now there is not a great deal for them to look at. A staggering 3% of all content is available in Arabic on the predominantly English-dominated worldwide web, but as one of the fastest growing audiences in the online sector, companies are rushing to get their content available in both the industry standard English, and now Arabic.
There are only so many hours in a day, that much has been established. Not everyone has the time to sit and start typing and updating content for their website to ensure it stays in the Google ranking s and gets traffic coming in. You may not have the skills or patience to be able to create content yourself. You also have a wage bill to bear in mind each month, so getting someone in full-time to do this for you is frankly off the agenda too. It’s time for you to outsource.
Websites are often the initial things that potential businesses or consumers look at when evaluating choices, and there is nothing better than communicating in Arabic with an Arabic-speaking observers or audience.
When it comes to building a brand, there are a number of do’s and don’ts for agencies and creative directors to keep in mind – and this is the same for Arabic branding as well. There are a number of clichés that unimaginative business owners may be tempted to stick to in a bid to make an Arabic brand instantly recognisable, however this will just turn consumers off.
As one of the world’s oldest languages, rich in cultural history and with a worldwide reach, it is hard to go a single day without being influenced by some form of Arabic. However, despite the popularity of the language and a history that goes back to the 4th Century, many people still struggle with Arabic typesetting.
Every pupil at a Taaleem school is expected to learn Arabic, in a bid to round out their education on the UAE and also teach them valuable cultural lessons, 7 Days In Dubai notes. Despite Arabic being a widely spoken language across the globe – in fact it is the fifth most widely spoken language in the world – millions of people living in the UAE do not know the language and feel no need to learn. This is because the vast majority of inhabitants also speak English, which is the more popular of the two languages.
The national identity of the UAE, as well as the culture of the region, needs to be given priority in schools, Peter Hellyer argues in an article for The National. As around 90% of the population of the UAE are expatriates, it can be hard for Emiratis – particularly young Emiratis – to feel connected to their culture and history.