The Basics of Remarketing

Basics of Remarketing

Remarketing is a term that has surfaced as an online marketing strategy in recent years. In simple terms, it is any sales and advertising strategy that maintains contact with potential customers after they visit a business. Even though remarketing existed way before the internet, it has become a common and effective tool in e-marketing. The main principle of remarketing is to sustain the attention of people who have expressed an interest in a business, without raising awareness they focus on retention.

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