For all businesses, the priority has very quickly become Social Media Marketing. What was completely unheard of just 10 years ago, and largely untapped up until around five years back, is now one of the first allocations when the annual budget sheet is drawn up.
All social media experts are not good marketers. Social media marketing requires you to effectively communicate your business message to the relevant audience. Lead generation, increasing sales, improving customer retention and growing your business depends mostly on how you market your business.
Corporate videos are a fantastic marketing technique, and can be used by businesses of all sizes from practically any industry. They are, however, notoriously difficult to get right. They combine the visual with the spoken word and can be shared on websites, on adverts and on social media sites, too.
Being able to access content and information about brands, companies or products almost instantly and at any time is swiftly becoming what consumers expect as a normal level of service. Providing this is known as ‘on-demand’ marketing and as the call for it rises more and more, a number of different forms of interactive print media have emerged.
A press release is absolutely essential for businesses looking to promote the launch of their new product, show or award. By sending various media outlets a press release, businesses are catapulted into the public eye in a bid to boost sales and recognition – however, with such publicity comes scrutiny, so making sure the press release is perfect is of the utmost importance.
Vice President and Ruler of Dubai Sheikh Mohammed bin Rashid recently launched the much-anticipated Arab Social Media Awards.
The competition is aimed at connecting the positive potential of social media to the Arab world. There are 20 categories based on social media activity and initiatives by both businesses and individuals, and the awards are judged on these three criteria: creativity, communication and impact. The much-coveted “Social Media Personality of the Year” title will be given to the most ‘influential online figure’ in the region.