The Top Press Release Writing Mistakes Everybody Makes

A press release is absolutely essential for businesses looking to promote the launch of their new product, show or award. By sending various media outlets a press release, businesses are catapulted into the public eye in a bid to boost sales and recognition – however, with such publicity comes scrutiny, so making sure the press release is perfect is of the utmost importance.

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Arab Social Media awards launched by Sheikh Mohammed

Vice President and Ruler of Dubai Sheikh Mohammed bin Rashid recently launched the much-anticipated Arab Social Media Awards.

The competition is aimed at connecting the positive potential of social media to the Arab world. There are 20 categories based on social media activity and initiatives by both businesses and individuals, and the awards are judged on these three criteria: creativity, communication and impact. The much-coveted “Social Media Personality of the Year” title will be given to the most ‘influential online figure’ in the region.

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