Copywriting has evolved through the ages, with more business execs now prepared to take risks and try for something perhaps a bit more shocking (or memorable?) and edgy when it comes to their marketing campaigns. This is particularly true of copywriting in the Middle East hub of Dubai, where such a huge influx of different international brands come together to compete for a limited market share. An all-important extra few percent more could come from an effective tag line or ad campaign, so demand for top quality copywriting services in Dubai has never been higher. With that in mind, it can’t hurt to have a quick refresher on what it takes to write compelling, clear and concise copy that does exactly what it’s supposed to.