Copywriting or written promotional content used on websites, brochures, ads, and other company marketing material, be it written or spoken is an integral part of your sales efforts across the board. Copywriting is a science used to convince potential customers to do business with you using the written word.
There are hundreds of English copywriters in Dubai, all competing for full-time, salaried positions on a daily basis. But why are companies who have no business in writing, so intent on starting an in-house content writing and marketing team of their own? Surely outsourcing the work as it comes along, to a proven agency would be the better solution, no?