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eDirham Launch Campaign
Social Media Campaign
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7G Media developed a social media campaign for the new generation eDirham, with the major goals of fostering awareness and promoting the UAE’s national payment system, as well as building excitement and anticipation for the launching of its new website. We created informative posts about eDirham’s astounding history of innovations and evolution, useful content on eDirham cards, and exciting teasers in English and Arabic using a standout theme with creative graphics, clean layout and striking colour schemes. The campaign was a great success achieving maximum reach and engagement.