Social media is all about engagement, innovation and play, and no marketing agency knows that better than 7G Media – leading digital marketing agency in Dubai. We’ve taken the helm of some of the most creative campaigns in the country. From generating buzz about the Project Space event, one of the largest space events in the world, to creating a strong social media presence for Mohammed bin Rashid Space Centre (MBRSC) by creating awareness and inspiring the audience. MBRSC has around half a million Facebook likes, more than 100 000 Twitter followers and around 18 000 Instagram followers don’t lie. Those numbers alone demonstrate just how far our campaigns influence and engage audiences.

What goes into our campaigns that makes them so successful? Here’s a few ideas we’ve implemented. We can apply the same to your event, organisation or project.

Using animated videos to spark intrigue

There’s nothing like a catchy animated video to share across social media platforms. Videos creatively engage users’ interests. In 2015, the UAE celebrated the ‘Year of Innovation,’ and 7G collaborated with both the government and private industries to inspire the younger generation to use their ingenuity to contribute to a more innovative society.

Our videos played a key role in this inspiring initiative. The fun, playful music of our initial video launched at the start of the campaign delighted audiences, both young and old. We used bright colours to captivate the senses. The text dances across the screen and artfully builds anticipation. While many people might consider ‘innovation’ to be the domain of rocket scientists, this spirited animated video, shared widely across the Internet, taught young people that they can be innovative with task of their daily routine and focusing on improving small processes. Anything that adds to the well-being of society is the product of innovation. At 7G Media, we don’t just innovate, we inspire innovation.

Encouraging participation

There’s an old saying that goes, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” When you involve an audience, and encourage them to use their imagination, you’re not just attracting people to your organization, you’re engaging their hearts and their minds. You’re creating a memorable bond between your audience and your company, service or event. When you inspire others, you contribute creatively to society. We like to keep that in mind at 7G Media when creating campaigns. The great thing about social media is that it’s the perfect medium to engage with your audience.

During the same 2015 campaign for the ‘Year of Innovation,” we created a video for the Mohammed bin Rashid Space Centre (MBRSC) Innovation Challenge, which encouraged the audience to participate by entering their innovations into a competition. The competition was launched using an explainer video that shared the details of the competition and encouraged innovators to showcase their innovations for the public. The innovations we encouraged with this campaign included not only those in science and technology but in fashion, food, painting and any area where a person could add value to the society. This competition helped increasing interaction within the social media community of MBRSC and helped them reach a wider audience.

Those are just some of the ways that we’ve captured the attention of the audiences. As a social media agency in Dubai, we understand that every business is different from the other so the use of social media has to be customized according to the objectives of the clients, and we have been effectively doing that with our clientele.