Website development services in Dubai are creating innovative web designs every year because it’s essential to incorporate new design trends into marketing strategies.

Keeping an eye on these trends can be a valuable approach in developing modern website designs that can considerably attract more visitors.

So, what can we expect to see in the latest innovative web designs trends?

Custom illustrations

Illustration brings your brand and website to life by creating a memorable feel to customers, encouraging them to return.

When your creative graphics reflect the style of your business, they not only provide your brand a unique identity but also raise brand awareness.

Here’s a great example:

Graphical user interface, application, website

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This incredible web design was developed by 7G Media for the Ministry of Economy of the United Arab Emirates.

Whenever you move your mouse over the homepage, the header of the website changes, which makes it an eye-catching sight to see.

Parallax scrolling

Parallax scrolling is a website design that transforms into a virtual pop-up book for viewers to explore the story behind your company’s products or services.

It offers you a platform to communicate and engage with visitors. By letting them scroll through the story at their own pace with multiple layers reacting to their scrolling behavior, you may offer them a sense of control.

In addition, it helps new businesses express their stories and gives brands a positive first impression.

Here’s a great example:

Dynamic scrolling is another method that can incorporate a background video; in this case, the video only starts to play when the user scrolls.

This method can also be used to start animations, give your images a magical appearance, and make the content fun and interactive.

Full-page headers

Full-page headers provide an overview of the whole website and easy navigation via well-designed mega menus, links, and search bar.

It’s a great place to promote your brand by adding your company logo and a call-to-action (CTA) to the left of the header with appealing images on the right because readers tend to focus most of their attention on the top-left of your page.

Here’s a great example:

Discord showcases a great and fun image to the right of their header, with highlights of the benefits of their paid service to the left.

Their CTA buttons are well-marked and provide readers with instructions on how to obtain the bonus experiences.

Users expect websites to be user-friendly and modern. They may be less likely to trust your website and may not stay on the page for very long if it appears to be outdated. Additionally, search engines can consider your website to be less relevant and rank it lower in search results.

In that case, you should consider incorporating the trends we’ve discussed in this article by seeking out a website development agency in Dubai to help make your website up-to-date and keep it fresh and modern to attract more users.