To strengthen the brand identity of Al Ansari Exchange, one of the leading exchange companies in the UAE, 7G Media’s social media team developed out-of-the-box concepts using engaging visuals and persuasive copy in English and Arabic about its USPs, services, and promotions. To encourage the target audience’ interaction and participation, we developed eye-catching posts such as useful tips, social media contests, and polls, using various formats such as GIFs, short videos, reels, and carousels. With these strategies, the client’s social media pages witnessed a significant increase in the number of followers, as well as organic reach and content interactions.