For its financial awareness campaign, the Ministry of Finance wanted to promote financial literacy among the youth, thus, targeting students and young professionals. With our expertise in social media management, we created a campaign to connect with the younger audiences, resonating a fresh, trendy and modern feel with information-rich content to boost engagement. To present complex ideas into clear, simple, and comprehensible concepts, we presented interesting financial topics through attractive illustrations, GIFs and videos that used storytelling and animation, bringing different characters into life, which the young generation can relate with.
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