To appeal to SPEA’s highly varied target audience, 7G Media created a wide range of content types that are relevant to parents, students and teachers of Sharjah private schools such as launching monthly competitions, publishing important announcements and event highlights, as well as posting useful tips, brain teasers, and other topics that were both engaging and informative, using GIFs, animated videos and eye-catching illustrations. This social media campaign resulted to a significant increase in SPEA’s followers, reach, engagement and content interactions on Instagram, Facebook, Twitter, and TikTok.