3000+
Registrations
in 15 days
3million+
Reach across
Gulf countries
6.80%
Conversion Rate
The objectives were to create awareness & motivate people to register for the Programme. The challenge was: for the awareness part, the target audience was the Arab countries, US & UK; while Emiratis had to be reached out to motivate them for applying. Facebook, Twitter, Instagram, & YouTube, Google ads were used. More than 3000 applications were received in the first month.
